COMM 370 - Advertising

Institution:

Washington Adventist University

Subject:

Description:

An overview of the history of advertising and its contemporary role in communication and business. An examination of advertising's influence on the culture. Practical applications in planning, copy preparation, and media selection. NOTE: A lab fee of $45 will be required. (Spring Semester)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wau.edu

Phone Number:

(301) 891-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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