BUS 438 - Consumer Behavior

Institution:

College of Our Lady of the Elms

Subject:

Description:

Why people buy is a matter of critical interest to marketing management. This interdisciplinary course investigates theories of buyer behavior with the consumer as the focus of the marketing system. Marketing activities such as pricing, product development, branding, promotion, and relations among channel members are analyzed and developed to reflect a commitment for providing consumer satisfaction. Prerequisite: BUS 252.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.elms.edu

Phone Number:

(413) 594-2761

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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