BUS 365 - Marketing Research

Institution:

College of Our Lady of the Elms

Subject:

Description:

An investigation into the role of the marketing research and decision-making of the marketing manager. The course focuses on the research process, the presentation of research results, and data analysis. Case studies and exercises deal with consumer, industrial, and nonprofit organizations. Prerequisites: MAT 109, BUS 252.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.elms.edu

Phone Number:

(413) 594-2761

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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