BUS 370 - Case Studies in Sport Marketing

Institution:

College of Our Lady of the Elms

Subject:

Description:

An upper-level marketing course that builds upon the marketing functions developed in the introductory marketing course. This course requires students to apply the concepts of product, pricing, place, and promotion within the sports industry. The case method is used to analyze the marketing techniques employed by sport organizations. Students are then required to make presentations on issues involved in marketing various types of activities and sport organizations. Prerequisite: BUS 252.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.elms.edu

Phone Number:

(413) 594-2761

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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