BUS 333 - Advertising

Institution:

College of Our Lady of the Elms

Subject:

Description:

This course provides an in-depth examination of advertising strategy. The course looks at advertising in our society, the advertising within organizations, advertising's role in marketing, and the planning of copy, media, and research. Special kinds of advertising including online, transit, and billboard advertising are analyzed. Management of the social and legal aspects of advertising is also discussed. Prerequisite: BUS 252.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.elms.edu

Phone Number:

(413) 594-2761

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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