SP SH 315 - Sport Marketing- -SP

Institution:

Central Christian College of Kansas

Subject:

Description:

This course focuses on the fundamentals of sports marketing and event management. Description of content includes, but is not limited to, historical development of sport marketing, special event and their use in sports, the role of the media and ticket sales and their use in promotions. The student will understand the four P's of marketing correlated in the world of sports. Prerequisite: Introduction to Sport Management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centralchristian.edu

Phone Number:

(620) 241-0723 ext 331

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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