MBA 630 - Marketing Process and Strategy

Institution:

Capitol Technology University

Subject:

Description:

Explains key marketing concepts and their significance in domestic and international activities. Analyzes marketing problems and efforts regarding the organization's product and services, pricing activities, channel selection, and promotion strategies. Emphasis is on development and implementation of marketing plans and programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capitol-college.edu

Phone Number:

(301) 369-2800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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