BUS 276 - Marketing Principles

Institution:

Capitol Technology University

Subject:

Description:

The role of marketing and the strategies used by marketing managers to solve problems is the content of this course. Emphasis is placed on the relationship among consumers, business, and government is regard to product, promotion, pricing, and distribution strategies. Industry standards and ethical practice are focal points of the course. Prerequisite: BUS-173 or BUS-278.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capitol-college.edu

Phone Number:

(301) 369-2800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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