COM 344 - Advertising Media Analysis

Institution:

California State University-Dominguez Hills

Subject:

Description:

Analysis of the comparative advantages (cost and market impact) of various advertising media as a basis for time and space buying within the context of the creative advertising campaign with an emphasis on campaign planning and implementation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csudh.edu

Phone Number:

(310) 243-3300

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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