COMM 364 - Integrated Marketing Communication

Institution:

Bellarmine University

Subject:

Description:

This course introduces the students to integrated marketing communications. Corporate image and brand management, buyer behaviors, advertising tools, trade promotions, public relations, personal selling, database marketing, and customer relationship management is addressed. Every other spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bellarmine.edu

Phone Number:

(502) 272-8263

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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