COMM 307 - Advertising

Institution:

Bellarmine University

Subject:

Description:

This is a fundamental course in advertising. Students examine the history of advertising, the organizational structure of agencies, advertising strategy, advertising budgets, legal and ethical issues of advertising. Students complete and execute an advertising campaign plan. Spring alternate years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bellarmine.edu

Phone Number:

(502) 272-8263

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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