B.A 305 - Principles of Marketing

Institution:

Bellarmine University

Subject:

Description:

This course includes a survey of the marketing mix elements (controllables) available to the marketing manager as well as a survey of the environmental factors (uncontrollables) affecting the decisions of the marketing manager. Special emphasis is placed on the many ethical issues encountered by marketing practitioners. Strategic implications of the attempts to satisfy the needs and wants of consumers and organizational customers are also studied. (Prerequisites: B.A. 103 and junior standing.) Every semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bellarmine.edu

Phone Number:

(502) 272-8263

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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