MKTG 3105 - Global Marketing

Institution:

Becker College - Closed

Subject:

Description:

Global Marketing focuses on the international/cultural approach to international marketing and trade, the competitive environment, and culture and its impact on human behavior. In addition, adult learners gain perspectives relative to global opportunities and trends in marketing, trade agreements, and how to develop global strategies. The ?Four P's? of product, price, place, and promotion receive thorough review, as seen from a global perspective. Emphasis is placed throughout the courses on culture and how to weave marketing strategies within the world-wide environment while, at the same time, being sensitive to the cultural nuances within various international markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.becker.edu

Phone Number:

(877) 523-2537

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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