MKTG 2104 - Principles of Marketing

Institution:

Becker College - Closed

Subject:

Description:

This course is designed to be a concentrated study of the marketing of consumer and industrial products on the retail, wholesale, and manufactory levels. Marketing functions are defined and described along with an analysis of the various marketing processes. Classroom work includes a study of related case materials.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.becker.edu

Phone Number:

(877) 523-2537

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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