MKTG 2101 - Advertising

Institution:

Becker College - Closed

Subject:

Description:

This course studies advertising as a tool of business: its functions, how to write and display it, where to publish it, the operating side from the standpoint of agencies, media, campaigns, and the testing of results.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.becker.edu

Phone Number:

(877) 523-2537

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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