MKTG 3001 - Marketing Management

Institution:

Becker College - Closed

Subject:

Description:

In this course, students solve marketing problems from a management point of view. Emphasis is on analyzing marketing situations, identifying problems, determining solutions, implementing corrective action, and planning strategy. The student learns how the marketing management functions are applied to produce an effective marketing program. The case study method is applied. Students who have taken MKTG2104 with a grade of C or better may substitute another marketing or business course with approval of advisor. Prerequisite: MKTG2104.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.becker.edu

Phone Number:

(877) 523-2537

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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