MGMT 4290 - Marketing Fundamentals

Institution:

Becker College - Closed

Subject:

Description:

This course introduces students to the principles of marketing and demonstrates their application in several environments. This will include analysis of marketing and consumer behavior and how successful marketing programs both influence and motivate buyers' behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.becker.edu

Phone Number:

(877) 523-2537

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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