BUS 410 - Managing and Marketing New Products

Institution:

Anna Maria College

Subject:

Description:

A study of the strategic methods and applications of developing new products or services. An approach using the techniques and concepts as they relate to the planning, development, and controlling processes of innovations will be highlighted. Prerequisite: BUS 270.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.annamaria.edu

Phone Number:

(508) 849-3300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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