BUS 270 - Marketing Principles

Institution:

Anna Maria College

Subject:

Description:

A study of the problems and opportunities marketers experience while engaging in the exchange process-exchanging something of value, including goods, services, ideas, people, or places in return for money, time, votes, or desired behavior. The major decision-making elements of product, price, place, and promotion as components of a sound marketing strategy will be studied in detail.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.annamaria.edu

Phone Number:

(508) 849-3300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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