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Institution:
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Macalester College
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Subject:
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Description:
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The course analyzes persuasive language strategies and symbol use in American Presidential and congressional elections. Students design and implement a comprehensive communication plan for a candidate running for office, including a prospectus for institutional donors, press releases, direct mail appeals, bumper stickers, scripts for radio/television ads, scripts for fundraising phone banks, and a candidate stump speech. Alternate years. (4 credits)
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Credits:
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4.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(651) 696-6000
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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