SMG 206 - Sport Marketing and Fund Raising

Institution:

Crown College

Subject:

Description:

FALL This course provides an overview of the sport market and of sport marketing, as an area of study and process. Considerations in critical areas and steps of preliminary market research and market segmentation will be discussed. Marketing plans, including product, price, promotion, place and public relations will be explored. Areas of personal selling, merchandising, and the electronic media will also be an essential topic of interest. Offered alternate years [Spring 2008].

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.crown.edu

Phone Number:

(952) 446-4100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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