MRK 314 - Marketing and Business Communication

Institution:

Crown College

Subject:

Description:

ARR Skill sets and approaches to both marketing and business communication functions are introduced. Business communication applications, promotional strategies, role and limitations of advertising, public relations and publicity, consumer listening posts and feedback, are included topics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.crown.edu

Phone Number:

(952) 446-4100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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