BUS 360 - Consumer Behavior

Institution:

Concordia University-Ann Arbor

Subject:

Description:

The nature of consumer behavior is studied from a sociological and marketing perspective. Determinants of consumer response are examined with emphasis on demographic variables. Junior standing or higher is required. (Haab) Prerequisites: BUS331 and INS181 or SOC101 or SOC211

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cuaa.edu

Phone Number:

(734) 995-7300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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