COM 405 - Public Relations

Institution:

Concordia University-Ann Arbor

Subject:

Description:

Introduces the practical arts of market/audience research and analysis, campaign development, image and text design, media relations, crisis management, and communication ethics. Students will study public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. (ADP) Prerequisite: COM203

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cuaa.edu

Phone Number:

(734) 995-7300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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