MKT 426 - Services and Not- for- Profit Marketing

Institution:

Cleary University

Subject:

Description:

The marketing of services and not-for-profit concerns has joined products as an element of the marketing mix. However, how they differ from products warrants special study. This course explores approaches to marketing services as well as not-for-profit foundations, organizations, ideas, and causes, and considers how these approaches differ from marketing products. Case studies and examples drawn from a variety of contexts are used to demonstrate and apply theoretical concepts.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cleary.edu

Phone Number:

(800) 686-1883

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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