HCM 430 - Marketing Health Care Services

Institution:

Cleary University

Subject:

Description:

This course studies the issues facing healthcare marketers including e-health, direct-to-consumer marketing, legislative developments, healthcare ROI, customer-driven health care, competition, and database marketing. Students will learn about various aspects of marketing through case analysis, development of a health care business marketing plan, and active classroom discussions.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cleary.edu

Phone Number:

(800) 686-1883

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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