ENT 410 - Marketing the New Business

Institution:

Cleary University

Subject:

Description:

The class centers on designing an effective marketing plan for the start-up business. Students will isolate and create the written plan for the specific product, price, place, and promotion - the 4Ps - for their businesses. This course introduces the elements of marketing research: problem definition, survey design, and statistical analysis to aid decision making. Buyer behavior, motivation, and market potential estimating techniques are examined.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cleary.edu

Phone Number:

(800) 686-1883

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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