Accountancy/Business Administration 332 - Consumer Behavior

Institution:

Adrian College

Subject:

Description:

Theory and research related to consumer behavior, including such topics as the role of personality, motivational, perceptual, learning and attitudinal variables; family and cultural influences; and various decision-making models. (Prerequisite: 230 or permission of instructor.) Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.adrian.edu

Phone Number:

(517) 265-5161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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