Accountancy/Business Administration 230 - Marketing

Institution:

Adrian College

Subject:

Description:

The nature and significance of marketing, its functions and institutions; the market for consumer goods; consumer motivation and behavior; policies and practices, research, development, physical distribution, price and non-price competition; and governmental relationships to marketing activities. Coverage includes the commodity, functional and institutional approaches to the study of marketing, supplemented by case studies and computer problems. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.adrian.edu

Phone Number:

(517) 265-5161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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