Accountancy/Business Administration 337 - International Marketing

Institution:

Adrian College

Subject:

Description:

Methods of establishing and servicing foreign markets amid the complexities of differing cultural, legal and business environments. The emphasis is on pricing, promotion and channels of distribution. Coverage includes discussion of exporting, importing and tariff barriers. (Prerequisite: Business 230.) Fall, alternate years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.adrian.edu

Phone Number:

(517) 265-5161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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