Accountancy/Business Administration 333 - Advertising and Promotions Management

Institution:

Adrian College

Subject:

Description:

Provides an understanding and evaluation of the advertising function within the modern business environment. Topics relate to the promotional mix from a manager's point of view, including decisions about promotional campaign design, budgeting, message and media selection and measurement of effectiveness. Special emphasis on social and ethical aspects of the advertising program. (Prerequisite: Business 230.) Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.adrian.edu

Phone Number:

(517) 265-5161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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