Accountancy/Business Administration 439 - Marketing Management

Institution:

Adrian College

Subject:

Description:

Key elements of successful management of the marketing function in modern organizations. The emphasis is on planning and decision-making procedures in market management, product development, pricing, promotion and distribution. Requirements may include the development and implementation of a comprehensive marketing plan and a computer simulation. (Prerequisites: 6 semester hours of marketing and junior standing.) Offered occasionally.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.adrian.edu

Phone Number:

(517) 265-5161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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