MGT 222 - Introduction to Marketing

Institution:

University of New Mexico-Gallup Campus

Subject:

Description:

A complete overview of the system for assessing customer needs, allocation of scarce resources to fulfill those needs, transmittal of market related information, completion of exchange processes, and profit maximization in free markets. Emphasis on interdisiplinary tools for management, decision making, and developing marketing strategies in domestic and international market applications. Credit not applicable to B.B.A. degree. (Main campus course)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gallup.unm.edu

Phone Number:

(505) 863-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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