MKT 3253 - Promotional Strategies

Institution:

Northeastern State University

Subject:

Description:

3 Hours. A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed. Prerequisite: MKT 3213.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsuok.edu

Phone Number:

(918) 456-5511

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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