M C 3033 - Basic Advertising

Institution:

Northeastern State University

Subject:

Description:

3 Hours. The study of advertising today. Investigate audience definition, research, and planning, to learn about the advertising creative process, to explore the variety of advertising media choices that are available today. Learn the basics of putting the advertising campaign together (Spring only).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsuok.edu

Phone Number:

(918) 456-5511

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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