COMM 3403 - Persuasion

Institution:

Northeastern State University

Subject:

Description:

3 Hours. The study of attitude and/or behavior change and the application of tools designed to enhance that change. The course includes discussions of classical persuasion, theories of attitude change, and interpersonal compliance gaining strategies; and opportunities to apply persuasive strategies to a variety of contexts (e.g., advertising and sales). Prerequisite: COMM 1113 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsuok.edu

Phone Number:

(918) 456-5511

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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