MKT 651 - Marketing Management

Institution:

Grand Valley State University

Subject:

Description:

Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, and on providing marketing managers with the knowledge and tools they will need to successfully analyze product markets and develop marketing strategies that will provide sustainable competitive advantage. Offered fall and winter semesters. Prerequisite: Completion of MBA background equivalents.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Completion of MBA background equivalents.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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