HTM 452 - Hospitality and Tourism Marketing

Institution:

Grand Valley State University

Subject:

Description:

Applications of basic marketing principles and strategies to hospitality, tourism, and leisure services. Discussions will define specific market segments and address the various marketing, promotional, and communication mix tools available to the hospitality and tourism industry. Offered fall and winter semesters. Prerequisites: STA 215 and either MKT 300 or MKT 350.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: STA 215 and either MKT 300 or MKT 350.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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