CAP 220 - Fundamentals of Public Relations

Institution:

Grand Valley State University

Subject:

Description:

Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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