CAP 310 - Advertising Management and Cases

Institution:

Grand Valley State University

Subject:

Description:

Management and direction of the advertising function as viewed and practiced by the client advertising manager, the advertising agency, and the media. Analysis of actual cases and presentation of findings and recommendations. Offered fall and winter semesters. Prerequisite: CAP 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: CAP 210.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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