CAP 413 - Media Planning

Institution:

Grand Valley State University

Subject:

Description:

Methods of analyzing and evaluating media, selection of media for target audiences, consideration of budget factors, and preparation of media plans. Offered fall and winter semesters. Prerequisites: CAP 210 and CAP 220 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: CAP 210 and CAP 220 or permission of instructor.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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