BA 465 - Consumer Behavior

Institution:

Eastern Oregon University

Subject:

Description:

Study of purchasing behavior, or why people buy what they buy. Consumer behavior is an exciting and challenging subject... it's about people, marketing, and the consumer marketplace itself. Prerequisite: BA 312. Student must have at least junior standing to register for this course.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eou.edu

Phone Number:

(541) 962-3672

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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