BA 515 - Marketing Strat & Tech

Institution:

Eastern Oregon University

Subject:

Description:

This course deals with the development of marketing strategies for services and products in the current, very dynamic, marketing environment. Course objectives include: the development of the skills and techniques needed to form successful marketing strategies; an enhancement of analytical abilities to discern patterns and discrete pivotal events in company history; an enhancement of writing and presentation skills focused on presenting ideas based on deep analysis of data. The course will focus on the development of viable marketing strategies based on extensive data from current companies in the marketplace. Marketing is pervasive in the activities of any organization and developing successful marketing strategies is central to the survival of that organization. Student must have graduate standing to register for this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eou.edu

Phone Number:

(541) 962-3672

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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