MGMT 0355 - e- Business

Institution:

Westfield State University

Subject:

Description:

Examines the technologies and applications of the Internet with a focus on developing effective global e-business models. Website development; attracting and managing website traffic; use of email to promote and support business objectives; Internet regulatory and cultural issues; and development of effective e-business strategies are explored in depth. Students will gain practical experience visiting and critiquing Internet-based business models and cases. Prerequisites: MGMT 0107 (or CAIS 0124 or CAIS 0125) and MGMT 0220 and MGMT 0250.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westfield.ma.edu/student-consumer-information

Phone Number:

(413) 572-5300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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