MRKT 0336 - Fundamentals of Retailing

Institution:

Westfield State University

Subject:

Description:

Retailing concepts, structure, and competition are studied and evaluated. Attention is given to techniques and procedures of purchasing goods for resale. The necessity of keeping merchandise assortments adjusted to constantly changing consumer demands is analyzed. Retail organizational trends and management, market analysis, store location, sales forecasting, and retail advertising will be examined. Prerequisite: MRKT 0231. (formerly MGMT 0336)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westfield.ma.edu/student-consumer-information

Phone Number:

(413) 572-5300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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