MRKT 0337 - Consumer Behavior

Institution:

Westfield State University

Subject:

Description:

By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the Social Sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes. (formerly MGMT 0337)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westfield.ma.edu/student-consumer-information

Phone Number:

(413) 572-5300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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