COMM 0330 - Issues in The Media Industries

Institution:

Westfield State University

Subject:

Description:

Includes analysis of media industry and organizational structures, management strategies, audience analysis, promotion and marketing, programming, and the impact of new and emerging technologies. Examines day-to-day practices of media industries within a broader context which emphasizes social, legal, economic, and technological factors. Prerequisites: COMM 0101 and junior or senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westfield.ma.edu/student-consumer-information

Phone Number:

(413) 572-5300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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