JR 372 - Journalism and Public Relations

Institution:

Wagner College

Subject:

Description:

One unit. An exploration of the codependent relationship between these two fi elds. Students will learn how news people rely on PR people for story ideas and information, and how PR people rely on news people to bring credibility and success to their concepts. They will learn how to market an idea creatively, prepare press releases from press kits, and deal with reporters and editors from the PR angle. They will also learn how to identify and develop a story idea from a press release, and become profi cient in handling "rewrites. Prerequisite: JR 261 or permission of the instructor. Offered fall semester of oddnumberedyears.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wagner.edu

Phone Number:

(718) 390-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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