MK 201 - Marketing

Institution:

Wagner College

Subject:

Description:

One unit. A survey of marketing from both a functional and institutional approach. Topics include consumer and industrial markets, channels of distribution, product life cycle, marketing research, advertising, franchising, market analysis, physical distribution, marketing legislation, pricing policies and practices. Prerequisites: EC 102; AC 101. Offered fall and spring semesters.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wagner.edu

Phone Number:

(718) 390-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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