MKTG 404 - Consumer Behavior

Institution:

Virginia State University

Subject:

Description:

Consumer behavior is a comprehensive study of the relevant psychological, sociological, and anthropological variables that shape consumer attitude, behavior, motivation, and characteristics. Throughout the course, students should consider the issue of why consumers behave as they do in the market. Prerequisite: MKTG 300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vsu.edu

Phone Number:

(804) 524-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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